Browsing by Author "Sözer, Edin Güçlü"
Now showing items 1-2 of 2
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Cognıtıve, perceptual and behavıoral effects of neuro-stımulı: A study on packaged food products
Today, the food sector is characterised with intense competition and continuously becoming more challenging for marketers. When it is realised that 95% of consumers' purchasing decisions are made unconsciously, marketing ... -
Do hedonic cues on product packages influence consumer behavior? A study on utilitarian retail food products
Brands in retail packaged foods sector, which is characterized with aggressive competition, rely heavily on the influential effect of packaging as an important marketing mix element used to generate competitive advantage. ...
