Browsing by Author "Telci, E. Eser"
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High shopping mall patronage: Is there a dark side?
Telci, E. Eser (Springer, 2013)Shopping malls that provide consumers climatic comfort and freedom from noise and traffic are centers for social and recreational activities as well as shopping. As they grow in number and differ from each other in terms ... -
Linking corporate social responsibility to corporate reputation: a study on understanding behavioral consequences
Maden, Ceyda; Arıkan, Esra; Telci, E. Eser; Kantur, Deniz (Elsevier Science Bv, 2012)In today's highly competitive market environment, firms need to meet the expectations of multiple stakeholders and compete for reputational status. In this context, corporate reputation (hereafter, CR) plays a very specific ... -
Markaların sosyal medya kullanımının tüketici davranışı üzerindeki etkileri
Aytan, Cansu (Altınbaş Üniversitesi, 2014)Gelişen teknoloji ile internet kullanımının günlük hayatta alışkanlık haline gelmesi ve kullanıcıların sosyal ağlar aracılığıyla iletişim kurması, sosyal medyayı vazgeçilmez hale getirmiştir. Sosyal medya; kullanıcıların ... -
Source characteristics and advertising effectiveness the roles of message processing motivation and product category knowledge
Yılmaz, Cengiz; Telci, E. Eser; Bodur, Muzaffer; İşçioğlu, Tutku Eker (World Advertising Research Center, 2011)The study examines the impact of source likeability and source credibility on the effectiveness of print advertisements. A theoretical model that depicts the impacts of source characteristics on (1) ad attitude, (2) brand ... -
Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge
Identifying the processes through which advertising influences consumers has been a never-ending pursuit of marketing researchers and practitioners. In today’s information-rich environment, the average consumer is exposed ... -
The theory of cognitive dissonance: A marketing and management perspective
Telci, E. Eser; Maden, Ceyda; Kantur, Deniz (Elsevier Science Bv, 2011)The theory of cognitive dissonance [1] concentrates on creating knowledge about important psychological processes of individuals. Specifically, it focuses on the relationships among cognitions that are elements of knowledge ...
