Management simulation games: A case study of fizzy drinks

Abstract

Management simulations have been gaining notoriety from both academics and practitioners over the last decades. The purpose of this study is to do research on management simulation games which have been identified as an adequate fictional source to manage real life issues. The game that motivated this dissertation is Fizzy Drinks which is a beverage company simulation game that has the goal of the becoming the most successful beverage company. The problem on this paper was to simulate the game using high-quality and low-cost Porter’s generic strategies to obtain satisfactory results on the company’s sales and overall success. This paper can be used as evidence that management simulation games are practical in academic learning and as an incentive for people who are interested in using and studying them. Based on the simulation results a conclusion about the effectiveness of the model was made. Some points for future research and improvement of the model were also included.