Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge

Yilmaz, CengizEser Telci, E.Bodur, MuzafferIscioglu, Tutku Eker2025-02-062025-02-0620110265-0487https://hdl.handle.net/20.500.12939/5384[No abstract available]eninfo:eu-repo/semantics/closedAccessSource characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledgeArticle3052-s2.0-83655172530Q1