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    High shopping mall patronage: Is there a dark side?
    (Springer, 2013) Telci, E. Eser
    Shopping malls that provide consumers climatic comfort and freedom from noise and traffic are centers for social and recreational activities as well as shopping. As they grow in number and differ from each other in terms of size and variety, consumer patronage regarding these enclosed retail environments become subject of greater scholarly inquiry. While there are voluminous studies that try to figure out the determinants of mall patronage, there is a lack of interest on its consequences. This study attempts to extend the literature by drawing attention to the dark side of increased mall patronage behavior. High shopping mall patronage level is predicted to be an important stimulator of consumers' materialism and compulsive consumption orientations. Besides, these effects are expected to be stronger for individuals with hedonic mall shopping motivations than for those with utilitarian mall shopping motivations. Results show that increased mall patronage stimulates materialistic values and compulsive buying tendencies; but these relationships do not show any significant differences among hedonic or utilitarian shopping motivations.
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    Linking corporate social responsibility to corporate reputation: a study on understanding behavioral consequences
    (Elsevier Science Bv, 2012) Maden, Ceyda; Arıkan, Esra; Telci, E. Eser; Kantur, Deniz
    In today's highly competitive market environment, firms need to meet the expectations of multiple stakeholders and compete for reputational status. In this context, corporate reputation (hereafter, CR) plays a very specific role because stakeholders make their decisions based on the reputational status of the firm in question. Given the importance of CR as an important intangible asset that firms should carefully manage, understanding its antecedents and consequences is of strategic importance. Examining CR from a multi-stakeholder perspective, this study aims to investigate first the effect that corporate social responsibility (hereafter, CSR) has on CR as an antecedent and then the effects that CR has on the behaviors of customers, employees, and investors as different stakeholder groups. To test the hypothesized relationships, an online questionnaire is conducted to a convenience sample of 172 respondents and the results are computed using multiple regression analyses. The results confirm not only that as an antecedent, CSR has a strong positive effect on CR but also that CR has a strong positive effect on the behaviors of customers, employees, and investors.
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    Source characteristics and advertising effectiveness the roles of message processing motivation and product category knowledge
    (World Advertising Research Center, 2011) Yılmaz, Cengiz; Telci, E. Eser; Bodur, Muzaffer; İşçioğlu, Tutku Eker
    The study examines the impact of source likeability and source credibility on the effectiveness of print advertisements. A theoretical model that depicts the impacts of source characteristics on (1) ad attitude, (2) brand attitude, and (3) willingness to purchase is investigated using data collected through a quasi-experimental design. In addition to direct impacts, the moderating role of message processing motivation (involvement) and product category knowledge in the relationships of interest are investigated via multi-group analyses. Findings indicate that the sequence of relationships between source characteristics, attitudinal responses and willingness to purchase may vary substantially across the four conditions characterised by high/low levels of processing motivation and product category knowledge.
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    The theory of cognitive dissonance: A marketing and management perspective
    (Elsevier Science Bv, 2011) Telci, E. Eser; Maden, Ceyda; Kantur, Deniz
    The theory of cognitive dissonance [1] concentrates on creating knowledge about important psychological processes of individuals. Specifically, it focuses on the relationships among cognitions that are elements of knowledge that people have about their behaviors, attitudes, perceptions, beliefs, feelings, or environments. Since human nature is the main subject of all social sciences, the theory has awakened interest and led to significant research in different academic domains. This study makes a thorough analysis of the theory's application in psychology, management, and marketing fields with an aim to assess the contribution of the theory to the development of knowledge in these areas. It is observed that the theory is commonly used by marketers to explain consumer behavior while its adoption in the management field to examine human related issues is considerably underdeveloped. Accordingly, the aim of this paper is to extend the literature on cognitive dissonance by discovering the under-investigated areas and pave the way for further theoretical and empirical research. Identification of existing gaps and suggestions for further scholarly inquiries are also believed to contribute to the recent efforts to regenerate interest to topic and to boost its generalizability through its greater utilization in the development of knowledge. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conference