Urban design as a vehicle of city branding: Case study of Rabat
Yükleniyor...
Dosyalar
Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Altınbaş Üniversitesi / Lisansüstü Eğitim Enstitüsü
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
In the last three decades, as a consequence of globalization, cities tend more to compete with each
other in order to be a centre of attraction for investments and tourists. City branding is one of the
most important strategies used by stakeholders to turn a city into global. Planners use urban design
to build up the image of the city, and make a strong foundation that allows the city to be branded
and to host economic growth. A case study was performed in this research. The position and role
of urban design in this process, and its relationship with the actors involved in city branding were
investigated in this study. After presenting city branding, and urban design in light of literature
studies, successful examples from the world are analysed to summarise the strategies followed in
each. The branding process of Rabat, Morocco's capital, is examined in the study's last section
based on the urban strategies used in the examples and then is evaluated in term of urban design
criteria to conclude how successful are the developments done in Rabat and the branding strategy
followed.
Açıklama
Anahtar Kelimeler
City Branding, Competitiveness, Urban Design, Rabat
Kaynak
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Halimi, Asmae. (2022). Urban design as a vehicle of city branding: Case study of Rabat. (Yayınlanmamış yüksek lisans tezi). Altınbaş Üniversitesi, Lisansüstü Eğitim Enstitüsü, İstanbul.
