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Urban design as a vehicle of city branding: Case study of Rabat
(Altınbaş Üniversitesi / Lisansüstü Eğitim Enstitüsü, 2022) Halimi, Asmae; Karaman, Aykut
In the last three decades, as a consequence of globalization, cities tend more to compete with each other in order to be a centre of attraction for investments and tourists. City branding is one of the most important strategies used by stakeholders to turn a city into global. Planners use urban design to build up the image of the city, and make a strong foundation that allows the city to be branded and to host economic growth. A case study was performed in this research. The position and role of urban design in this process, and its relationship with the actors involved in city branding were investigated in this study. After presenting city branding, and urban design in light of literature studies, successful examples from the world are analysed to summarise the strategies followed in each. The branding process of Rabat, Morocco's capital, is examined in the study's last section based on the urban strategies used in the examples and then is evaluated in term of urban design criteria to conclude how successful are the developments done in Rabat and the branding strategy followed.