Yazar "Mysen, Tore" seçeneğine göre listele

Listeleniyor 1 - 1 / 1
  • [ X ]
    Öğe
    Validation of a conscientious corporate brand framework - A Turkish study
    (Inderscience Publishers, 2013) Baş, Türker; Aydınlık, Arzu Ülgen; Svensson, Göran; Mysen, Tore; Erenel, Fahri
    This study tests a construct of Conscientious Corporate Brand (hereinafter called CCB) introduced by Rindell et al. (2011). It assesses the dimensions of environmental and climate change issues, and the internal and external corporate codes of ethics. Subsequently, it builds upon and validates previous research in the field of ethical branding. The study was performed in business-to-business relationships of large Turkish companies. Copyright © 2013 Inderscience Enterprises Ltd.