Validation of a conscientious corporate brand framework - A Turkish study
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Tarih
2013
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Inderscience Publishers
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This study tests a construct of Conscientious Corporate Brand (hereinafter called CCB) introduced by Rindell et al. (2011). It assesses the dimensions of environmental and climate change issues, and the internal and external corporate codes of ethics. Subsequently, it builds upon and validates previous research in the field of ethical branding. The study was performed in business-to-business relationships of large Turkish companies. Copyright © 2013 Inderscience Enterprises Ltd.
Açıklama
Anahtar Kelimeler
Brand, Business-to-business relationships, Climate change, Code of ethics, Conscientious, Natural environment, Turkey
Kaynak
International Journal of Business and Globalisation
WoS Q Değeri
Scopus Q Değeri
Q4
Cilt
10
Sayı
2
