Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge

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dc.contributor.authorYilmaz, Cengiz
dc.contributor.authorEser Telci, E.
dc.contributor.authorBodur, Muzaffer
dc.contributor.authorIscioglu, Tutku Eker
dc.date.accessioned2025-02-06T18:01:23Z
dc.date.available2025-02-06T18:01:23Z
dc.date.issued2011
dc.departmentAltınbaş Üniversitesien_US
dc.description.abstract[No abstract available]en_US
dc.identifier.issn0265-0487
dc.identifier.issue5en_US
dc.identifier.scopus2-s2.0-83655172530
dc.identifier.scopusqualityQ1en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12939/5384
dc.identifier.volume30en_US
dc.indekslendigikaynakScopus
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Advertisingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzKA_Scopus_20250206
dc.titleSource characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledgeen_US
dc.typeArticleen_US

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