The impact of customer dissatisfaction regarding revenue management on perceptions of airline experience and loyalty

Basit Öğe Kaydı
dc.authorid0000-0001-6006-6579en_US
dc.contributor.authorUslu, Tanyeri
dc.contributor.authorKarakadılar, İbrahim Sarper
dc.date.accessioned2022-09-30T08:09:46Z
dc.date.available2022-09-30T08:09:46Z
dc.date.issued2022en_US
dc.departmentFakülteler, İşletme Fakültesi, İşletme Bölümüen_US
dc.description.abstractThis chapter examines the effects of the complaints about the practices of revenue management (RM) on the travel experience perception and loyalty of the customers. The analysis shows that the complaints about the RM practices have positive effects on the travel experience perception, and the travel experience perception has a positive effect on the loyalty of the customer who travel short distances. The results of the detailed sub-hypothesis test performed in relation to the travel purposes of the customers and the business model adopted by an airline company show that the companies which adopt low-cost business model are obliged to manage their RM practices on a much more customer-centric basis. The companies in the sector should develop special customer programs for their customer segments which remain outside the business purpose. Thus, the operational efficiency will increase, and revenues will be maximized.en_US
dc.identifier.citationUslu, T., Karakadilar, İ. S. (2022). The impact of customer dissatisfaction regarding revenue management on perceptions of airline experience and loyalty. In Global Air Transport Management and Reshaping Business Models for the New Era, 207-228.en_US
dc.identifier.endpage228en_US
dc.identifier.isbn9781668446157
dc.identifier.isbn1668446154
dc.identifier.scopus2-s2.0-85138026571
dc.identifier.scopusqualityN/A
dc.identifier.startpage207en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12939/2967
dc.indekslendigikaynakScopus
dc.institutionauthorUslu, Tanyeri
dc.language.isoen
dc.relation.ispartofThe impact of customer dissatisfaction regarding revenue management on perceptions of airline experience and loyalty
dc.relation.isversionof10.4018/978-1-6684-4615-7.ch010en_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCustomer Loyaltyen_US
dc.subjectLow-Cost Carrieren_US
dc.subjectFull-Service Carrieren_US
dc.subjectService Qualityen_US
dc.subjectTrusten_US
dc.subjectPerceived Valueen_US
dc.subjectDeregulationen_US
dc.titleThe impact of customer dissatisfaction regarding revenue management on perceptions of airline experience and loyalty
dc.typeArticle

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