The theory of cognitive dissonance: A marketing and management perspective

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dc.contributor.authorTelci, E. Eser
dc.contributor.authorMaden, Ceyda
dc.contributor.authorKantur, Deniz
dc.date.accessioned2021-05-15T12:41:10Z
dc.date.available2021-05-15T12:41:10Z
dc.date.issued2011
dc.departmentİktisadi, İdari ve Sosyal Bilimler Fakültesi, Ekonomi Bölümüen_US
dc.description7th International Strategic Management Conference -- JUN 30-JUL 02, 2011 -- Paris, FRANCE
dc.descriptionMADEN EYIUSTA, CEYDA/0000-0002-6505-8698
dc.description.abstractThe theory of cognitive dissonance [1] concentrates on creating knowledge about important psychological processes of individuals. Specifically, it focuses on the relationships among cognitions that are elements of knowledge that people have about their behaviors, attitudes, perceptions, beliefs, feelings, or environments. Since human nature is the main subject of all social sciences, the theory has awakened interest and led to significant research in different academic domains. This study makes a thorough analysis of the theory's application in psychology, management, and marketing fields with an aim to assess the contribution of the theory to the development of knowledge in these areas. It is observed that the theory is commonly used by marketers to explain consumer behavior while its adoption in the management field to examine human related issues is considerably underdeveloped. Accordingly, the aim of this paper is to extend the literature on cognitive dissonance by discovering the under-investigated areas and pave the way for further theoretical and empirical research. Identification of existing gaps and suggestions for further scholarly inquiries are also believed to contribute to the recent efforts to regenerate interest to topic and to boost its generalizability through its greater utilization in the development of knowledge. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conferenceen_US
dc.identifier.doi10.1016/j.sbspro.2011.09.120
dc.identifier.issn1877-0428
dc.identifier.scopus2-s2.0-81055139627
dc.identifier.scopusqualityN/A
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2011.09.120
dc.identifier.urihttps://hdl.handle.net/20.500.12939/758
dc.identifier.volume24en_US
dc.identifier.wosWOS:000299617400033
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.institutionauthorTelci, E. Eser
dc.institutionauthorKantur, Deniz
dc.institutionauthorMaden, Ceyda
dc.language.isoen
dc.publisherElsevier Science Bven_US
dc.relation.ispartofProceedings of 7Th International Strategic Management Conference
dc.relation.ispartofseriesProcedia Social and Behavioral Sciences
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectTheory Of Cognitive Dissonanceen_US
dc.subjectManagement Scienceen_US
dc.titleThe theory of cognitive dissonance: A marketing and management perspective
dc.typeConference Object

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