Linking corporate social responsibility to corporate reputation: a study on understanding behavioral consequences

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dc.contributor.authorMaden, Ceyda
dc.contributor.authorArıkan, Esra
dc.contributor.authorTelci, E. Eser
dc.contributor.authorKantur, Deniz
dc.date.accessioned2021-05-15T12:41:07Z
dc.date.available2021-05-15T12:41:07Z
dc.date.issued2012
dc.departmentİşletme Fakültesi, İşletme Bölümüen_US
dc.description8th International Strategic Management Conference -- JUN 21-23, 2012 -- Barcelona, SPAIN
dc.descriptionBoolaky, Mehraz/0000-0002-2559-5843; MADEN EYIUSTA, CEYDA/0000-0002-6505-8698
dc.description.abstractIn today's highly competitive market environment, firms need to meet the expectations of multiple stakeholders and compete for reputational status. In this context, corporate reputation (hereafter, CR) plays a very specific role because stakeholders make their decisions based on the reputational status of the firm in question. Given the importance of CR as an important intangible asset that firms should carefully manage, understanding its antecedents and consequences is of strategic importance. Examining CR from a multi-stakeholder perspective, this study aims to investigate first the effect that corporate social responsibility (hereafter, CSR) has on CR as an antecedent and then the effects that CR has on the behaviors of customers, employees, and investors as different stakeholder groups. To test the hypothesized relationships, an online questionnaire is conducted to a convenience sample of 172 respondents and the results are computed using multiple regression analyses. The results confirm not only that as an antecedent, CSR has a strong positive effect on CR but also that CR has a strong positive effect on the behaviors of customers, employees, and investors.en_US
dc.description.sponsorshipBeykent Univ Istanbul, Gebze Inst Technol, Emerald Publishing Grp, Elsevier Ltd Publishing Grpen_US
dc.identifier.doi10.1016/j.sbspro.2012.09.1043
dc.identifier.endpage664en_US
dc.identifier.issn1877-0428
dc.identifier.startpage655en_US
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2012.09.1043
dc.identifier.urihttps://hdl.handle.net/20.500.12939/750
dc.identifier.volume58en_US
dc.identifier.wosWOS:000312875900072
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.institutionauthorMaden, Ceyda
dc.institutionauthorTelci, E. Eser
dc.language.isoen
dc.publisherElsevier Science Bven_US
dc.relation.ispartof8Th International Strategic Management Conference
dc.relation.ispartofseriesProcedia Social and Behavioral Sciences
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCorporate Reputationen_US
dc.subjectCorporate Social Responsibilityen_US
dc.subjectBehavioral Intentionsen_US
dc.subjectCustomer Perceived Valueen_US
dc.subjectSatisfactionen_US
dc.subjectLoyaltyen_US
dc.subjectSwitching Costen_US
dc.subjectCommitmenten_US
dc.subjectWord-of Mouthen_US
dc.subjectTurnover Intentionen_US
dc.titleLinking corporate social responsibility to corporate reputation: a study on understanding behavioral consequences
dc.typeConference Object

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