Validation of a conscientious corporate brand framework - A Turkish study

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dc.contributor.authorBaş, Türker
dc.contributor.authorAydınlık, Arzu Ülgen
dc.contributor.authorSvensson, Göran
dc.contributor.authorMysen, Tore
dc.contributor.authorErenel, Fahri
dc.date.accessioned2021-05-15T12:50:29Z
dc.date.available2021-05-15T12:50:29Z
dc.date.issued2013
dc.departmentMeslek Yüksekokuluen_US
dc.description.abstractThis study tests a construct of Conscientious Corporate Brand (hereinafter called CCB) introduced by Rindell et al. (2011). It assesses the dimensions of environmental and climate change issues, and the internal and external corporate codes of ethics. Subsequently, it builds upon and validates previous research in the field of ethical branding. The study was performed in business-to-business relationships of large Turkish companies. Copyright © 2013 Inderscience Enterprises Ltd.en_US
dc.identifier.doi10.1504/IJBG.2013.052253
dc.identifier.endpage184en_US
dc.identifier.issn1753-3627
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-84875885716
dc.identifier.scopusqualityQ4
dc.identifier.startpage173en_US
dc.identifier.urihttps://doi.org/10.1504/IJBG.2013.052253
dc.identifier.urihttps://hdl.handle.net/20.500.12939/1251
dc.identifier.volume10en_US
dc.indekslendigikaynakScopus
dc.institutionauthorErenel, Fahri
dc.language.isoen
dc.publisherInderscience Publishersen_US
dc.relation.ispartofInternational Journal of Business and Globalisation
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectBranden_US
dc.subjectBusiness-to-business relationshipsen_US
dc.subjectClimate changeen_US
dc.subjectCode of ethicsen_US
dc.subjectConscientiousen_US
dc.subjectNatural environmenten_US
dc.subjectTurkeyen_US
dc.titleValidation of a conscientious corporate brand framework - A Turkish study
dc.typeArticle

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