Behind the Youtube addiction and online stickiness.Does fear of missing out count?

Basit Öğe Kaydı
dc.authorid0000-0002-9707-1387en_US
dc.contributor.authorDurmuş, Beril
dc.contributor.authorEkizler, Hüseyin
dc.contributor.authorBolelli, Murat
dc.date.accessioned2024-11-01T06:52:14Z
dc.date.available2024-11-01T06:52:14Z
dc.date.issued2024en_US
dc.departmentFakülteler, İşletme Fakültesi, İşletme Bölümüen_US
dc.description.abstractAs social media has evolved into a predominant aspect of daily life, with over 5 billion users globally, understanding the motivations behind user engagement is essential. The purpose of this study was to examine the relationships between loneliness, self-esteem, FoMO (Fear of Missing Out), YouTube addiction, and online stickiness concepts. This study hypothesizes that self-esteem and loneliness significantly affect FoMO, which in turn influences YouTube addiction and online stickiness. Data were collected from Turkish adults using an online survey tool with convenience sampling method. Confirmatory Factor Analysis, correlation, and path analyses were conducted to test the research hypotheses. The findings indicate positive and significant correlations, as well as the effect of self-esteem on FoMO. Additionally, loneliness was found to be negatively correlated with FoMO Social Experience and positively correlated with FoMO Rewarding Experience, whereas no significant effect of loneliness on both dimensions was found. FoMO Social Experience and FoMO Rewarding Experience were positively correlated with YouTube addiction, and FoMO Social Experience had a significant effect on YouTube addiction. Finally, YouTube addiction is strongly correlated with online stickiness, and its effect on it is significant. The implications of the results are discussed, and future research areas are suggested.en_US
dc.identifier.citationDurmuş, B., Ekşzler, H., Boleeli, M. (2024). Behind the Youtube addiction and online stickiness.Does fear of missing out count?. İstanbul Business Research, 53(2). 10.26650/ibr.2024.53.1339988en_US
dc.identifier.issn2630-5488
dc.identifier.issue2en_US
dc.identifier.trdizinid1280295
dc.identifier.urihttps://hdl.handle.net/20.500.12939/4948
dc.identifier.volume53en_US
dc.identifier.wosWOS:001333691100001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakTR-Dizin
dc.institutionauthorBolelli, Murat
dc.language.isoen
dc.relation.ispartofİstanbul Business Research
dc.relation.isversionof10.26650/ibr.2024.53.1339988en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectLonelinessen_US
dc.subjectSelf-esteemen_US
dc.subjectFear of missing Outen_US
dc.subjectYouTube addictionen_US
dc.subjectOnline stickinessen_US
dc.titleBehind the Youtube addiction and online stickiness.Does fear of missing out count?
dc.typeArticle

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